Hi there 👋 I’m Mark.
How to find clarity on your values, so the right people come to you.
I help B2B businesses turn their audiences into active communities through content, newsletters, events and meaningful participation.
I’ve been building a community of my own since 2013.
I’ve built something people want to be part of. I can help you do the same.
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You don’t just meet Mark – he gets to know you and discovers your superpowers, he lifts you up, sweeps you into his circle, and introduces you to people who could change your life
Margaret Magnarelli
Specialty Foods
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Mark Masters is a pioneering marketing mind. He is pushing the boundaries of relevant, meaningful, and practical marketing practices in the U.K. and beyond.
Mark Schaefer
Author & Marketing Strategy Consultant
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Mark’s superpower is turning the light back onto others. Many communities I’ve dipped my toe into are myopic and spoon fed. Mark encourages people to step up and lead.
Ben McKinney
Writer and co-host of Indie Business Club
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Even though I live in Melbourne on the other side of the world, I still feel very much a part of the community Mark has created, and have done so for years.
Trevor Young
Author & PR Strategist
You Are The Media started as a weekly email newsletter in October 2013.
Today, it brings people together through Lunch Clubs across the UK, an annual Creator Day conference and a membership where people support each other and grow their businesses.
I’ve learned what works by doing it, experimenting and listening to people. Now I help other businesses develop their own approach to community building.
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We took on board new ideas for a session on newsletters with Mark. From this, we achieved our most successful engagement and click throughs from our community. It was superb
Emma Graver
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Mark makes spaces that are non-judgmental but supportive – personal growth is absolutely encouraged and we need platforms open to all.
Catherine Adams
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I started as someone more comfortable at the back of the room, over the years, it helped me step up to the front. Community made this happen.
Gordon Fong
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Mark helps to create safe spaces for people to come together, to encourage and celebrate success. Long may it continue!
Alix King
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A sense of belonging is so important and this is what Mark creates for others. We achieve more together.
Stewart Perrett
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When you feel a part of community you learn together and look after each other. Mark helps others be unafraid to give voice to what we thrive at or struggle with.
Christophe Stourton
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Mark helps to make a wonderful crew of warm, clever, collaborative people, all rooting for each other.
Sonja Nisson
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One of the best things of being part of community is the trust built in each other to nurture ideas, build support and ask for help.
Nick Whitnell
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Community means being accepted and feeling part of a team of people rallying each other on. Mark helps to create this.
Ella Crossen-White
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We all need a network where collaboration and mutual support take precedence, creating a more genuine and authentic environment.
Joanne Young
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Mark creates a community that gels into something where people lean into helping each other without expectation of something in return. That’s rare and something very special.
John Jocham
I work with businesses and teams to build independent audiences, stronger relationships and communities where people want to participate.
Through consultancy, coaching and practical programmes, I help turn community-building ideas into something that works for your business.
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Community Strategy
Help your business create a community where people participate, contribute and keep coming back.
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Audience Growth
Build an independent audience that knows, trusts and values what you share.
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Leadership
Help your team find their voice, share their knowledge and become more visible.
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Voice & Positioning
Get clearer about what you stand for, who you help and why people should choose you.
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Handmade Content, Since 2013
I've published the YATM newsletter since October 2013. Each week, I share what I'm learning about bringing people together, building trust and creating something others want to be part of.
The marketing and learning community that started it all.
Visit You Are The Media